Website Content Planning Techniques for Search Engine Optimization

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This is a tutorial on website content planning techniques that will have a positive effect in search engine optimization. The objective is to gradually increase visitors coming from search engines over a period of time while the content is continually added to your website.

Bear in mind that this technique works best for authoritative and trusted websites. Simple tests to see if your website is ready include the following:

Step 1. Select any post in your website or blog which you are sure is already indexed by Google. For
example: http://www.seochat.com/c/a/Google-Optimization-Help/Geo-Targeting-Techniques-in-Google-for-SEO/

Step 2. Get the title tag of that post or content. The title element is in the section and enclosed by .

The title in the example above is "Geo Targeting Techniques in Google for SEO."

Step 3. Paste the title tag in Google's search engine search box, and then press "Search."

Step 4. If you can find your post on the first page of results (not necessarily in the first position), then your website can benefit from the content planning technique discussed in this tutorial.

Here is a screen shot that illustrates this point:

The screen shot shows that the post title ranks in the first position on the first page. So www.seochat.com is ready to implement this technique.

If you are not convinced yet, you can try other posts to see if their titles rank well in Google. If your site posts are still not ranking, you can still follow the tips discussed in this tutorial while you do a lot of work to get related quality links to your website.

Researching high demand topics

Of course, since your posts are fairly ranking well in Google, the first thing you need to do is research high demand topics for which  you can write content. These are basically content ideas that will help your content planning. Below are the tips where you can find high demand topics:

1. Frequently asked questions by your readers in post comments. Take a look at the user comments on your blog or website. What are their common questions? You can extract the topics of the questions, put them in an Excel spreadsheet and then label them "High demand topics." Example: "How do you get organic links pointing to your website?" The topic that you can list is "Getting organic links to a website."

2. Commonly asked question in the email from your readers. Sometimes users do not write comments on the site; they just send you an email.

3. Related forums. Try visiting the most popular forum in your niche; you can find a lot of high demand topics listed in the threads. Add them to your list of "High demand topics."

4. Related blogs. Sometimes you can visit other, related authoritative blogs, and you can get a lot of topic ideas.

5. Yahoo Answers. Go to this URL: http://answers.yahoo.com/ and then type in a broad keyword under "What are you looking for?"

For example, if I am doing research for SEO-related topics, I type SEO in the box, and a lot of related questions will pop up. You can then write topics related to these common questions.

6. Brainstorming. You can find out yourself which are high demand topics for your niche. To do this, simply think and jot down as many ideas that you can remember based on your experience, and add them to your list of "High demand topics."

Next: Finding high opportunity key phrases to target from content topics >> More Search Optimization Articles
More By Codex-M

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Blekko Slashes into Search

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It takes a real act of bravery to enter the search market these days. In the wake of Ask's laying off more than 100 engineers and under the shadow of Google's amazing dominance, however, Blekko just recently entered the field. Bucking for the number three position in search, what does it think it can offer that other search engines can't?

The first thing you need to know about Blekko is the learning curve. It's not entirely intuitive; then again, learning how to craft the best Google queries calls for a little practice, too, if you've never done it before. Fortunately, Blekko's home page links to a demo video that is well worth the three-and-a-half minutes you'll spend watching it.

Blekko seems to be trying to combine features of both social sites and more conventional search engines, with a few twists of its own. Take Blekko's ?slashtag,? for example. In its simplest form, you can use a slashtag, or even multiple slashtags, to modify a search. It works a little differently from using a keyword, however. You separate a slashtag from your search term by a space and the forward slash.

So if I put ?tomato gardening /date? (without the quotes) into Blekko, I'd get links to articles on tomato gardening, sorted to show the most recent ones first. The results are roughly the same as if I'd done a news search in Google for tomato gardening; it saves me a click but makes me do a little more typing.

On the other hand, I can do a lot more with slashtags. For example, I can chain slashtags together. So if I'm interested in the most recent information on growing my own tomatoes, I can put ?tomato gardening /diy /date? into Blekko. My top result, dated November 9, carries the title ?Tools for Successful Gardening ? 5 Vegetable Garden Tips for an Abundant Harvest.? To me, this is pretty darn cool.

You may be wondering where I got the idea to use the /diy tag. That happens to be one of Blekko's built-in tags. They have literally hundreds; you can check out their list.

Next: Slashtags and the Social Factor >> More Search Engine News Articles
More By Terri Wells

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